Eva Chen x H&M: A Sustainable Kids’ Collection
Journalist, editor and fashion icon Eva Chen has partnered with H&M to release a new children’s line coming out in stores September 7.
Chen, who’s known within the fashion community for her collaborations with Instagram and her time as the youngest editor-in-chief of Lucky Magazine, has amassed quite a following for herself, and is now making more headlines with her newest collection.
Chen worked with H&M to create a children’s fall fashion line inspired by her own three children. In an interview with InStyle, Chen revealed that she has been shopping for her children at H&M for a few years now, so for her this collab has been a long time coming.
The line itself hosts a variety of denim pieces, from jeans to fleece-lined jackets to hats. It also features a collection of sweaters and cardigans, perfect for keeping the kids cozy as we dip into cooler temperatures this autumn.
Aside from key pieces, accessories included in the line focus on headwear, with a range from denim baseball caps to bucket hats. Outerwear features a collection of vests, jackets, and cardigans.
Some common themes within the collection are stripes and flower and mushroom embroidered motifs. The design can be seen on some of the vests and hats, as well as emblazoned onto the pocket of one of the jeans. The pieces offer a very mid-2020 feel, harkening back to days spent inside with family when mushrooms and striped tees were taking the internet by storm.
A few color schemes are prevalent throughout the collection, most notably a sea-green color featured on several pieces, as well as a light lilac that can be seen on the cardigans and sweaters.
Fleece is making its annual fall comeback with this line, offering a variety of fleece and fleece-lined outerwear. Double denim is also on the rise here, with an array of ways to mix and match washes, leading to cute color-blocked combinations.
Chen has spoken on her distaste for microtrends, most recently in her InStyle interview. From a sustainability perspective, microtrends lead to a quicker lifecycle of clothing and, ultimately more waste. With this line, she’s focused on key evergreen pieces that won’t need to be switched out by next autumn.
As stated by the H&M website, the collection is a “gender-neutral kids’ collab that’s meant to be
worn, loved, then passed down for years to come!”
While prices are currently unlisted, more information will become available when the line is released. The collection will be available for purchase online and in select stores across America, Canada, and Mexico. In Arizona, the line can be found at H&M Arrowhead Towne Center and H&M Westgate Outlets, both located in Glendale.
